Keep in touch with site visitors and boost loyalty

Alberto Rivera • January 9, 2026

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There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.


Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.


Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.


Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.


It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.


Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!


Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.


A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

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Average Disease Horizon People with Alzheimer's typically live 4–8 years after diagnosis (often cited conservatively as ~ 7 years ), though this varies widely by age at diagnosis, sex, comorbidities, and other factors. Some survive 20+ years, while others have shorter courses. Recent meta-analyses (including 2025 publications) confirm this range, with longer survival often seen in women, earlier diagnoses, and pure Alzheimer's (vs. mixed dementias). Annual Costs Per Patient Using figures that align closely with Alzheimer's Association reports and economic studies (2023–2025 data, adjusted for conservatism): Formal medical + long-term care (hospitals, facilities, home health, etc.): ≈ $30,000/year (National formal costs reach ~$384 billion in 2025 across all patients, with per-patient formal expenses often in the tens of thousands, rising sharply in severe stages.) Out-of-pocket expenses borne by families : ≈ $9,000/year (This covers gaps in insurance: medications, supplies, home modifications, transportation, and uncovered portions of care. Recent caregiver studies show averages of $7,000–$12,000+ annually, with families shouldering ~25% of total formal costs nationally via $97 billion in aggregate out-of-pocket spending in 2025.) Economic value of unpaid (informal) caregiving : ≈ $36,700/year (This reflects the replacement cost of family-provided care — time that could otherwise be spent on paid work or personal life.) Total societal economic burden per year : ≈ $75,700 (formal + out-of-pocket + unpaid care value). Over a 7-year horizon, this accumulates to roughly $530,000 per person — a figure that underscores why Alzheimer's is one of the costliest conditions. Unpaid Caregiving Intensity Families provide the majority of hands-on support. On average: ~31 hours/week (≈ 1,612 hours/year ), per Alzheimer's Association-aligned data (2023–2025 reports and recent studies show caregivers for dementia patients averaging ~31 hours/week, significantly higher than for non-dementia conditions). Over 7 years: ≈ 11,300 hours total — equivalent to more than 5 full-time work years diverted from employment, self-care, and other responsibilities. These hours often lead to major life disruptions: reduced work hours, leave of absence, early retirement, or job loss — compounding financial strain and emotional exhaustion. Key Implications and Nuances Variability : Costs escalate dramatically in moderate-to-severe stages (e.g., nursing home care can exceed $95,000–$108,000/year). Early diagnosis or slower progression can moderate the burden. Family burden : Families bear ~ 70% of lifetime costs through out-of-pocket payments and unpaid care value (national lifetime estimates exceed $400,000 per person). Broader context : National unpaid care exceeds 19 billion hours annually (valued at >$413 billion in 2024–2025), with dementia caregivers reporting twice the emotional, physical, and financial strain compared to others. These conservative numbers highlight the urgency: Alzheimer's isn't just a medical challenge — it's a profound, multi-generational economic and human crisis for families across the US.  (Sources: Alzheimer's Association 2025 Facts & Figures; recent meta-analyses on survival; economic burden studies 2024–2025. Figures used conservatively for illustration.)
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